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Trend prophets: do they always get it right?

marsala modaAt the end of last winter season the “experts” foresaw that the color that would dominate the spring/summer 2015 would be Marsala Pantone 18-1438, voted color of the year. Now, halfway through the month of August, gazing at shop windows and catwalks, we are surrounded by pastel colors: yellow, turquoise, coral… romantic lace and most of all, white. “Marsala”? No way in sight.

3. Scott p-e 20152. Moschino p-e 20151. Biagiotti p-e 2015

In December each year the American company Pantone LLC, whose main business is in color graphics and cataloguing, makes a world announcement on the following summer’s starring color. Their oracle’s influence stretches beyond advertising agencies and graphic designers, reaching interior design, cosmetic and fashion design. They perform extensive research on color trends worldwide, studying tendencies in the field of fashion design, entertainment, cinema, art, technology and sport: formulating an actual social analysis.
marsala varieSo just what color is Pantone 18-1438 Marsala? “It is a daringly inviting tone that nurtures; exuding confidence and stability while feeding the body, mind and soul,” according to Leatrice Eiseman, Pantone Color Institute Executive Director, “much like the fortified wine that gives Marsala its name, this robust shade incorporates the warmth and richness of a tastefully fulfilling meal, while its grounding red-brown roots point to a sophisticated, natural earthiness“.

Such interesting ideas, but do they always turn into real prophecies? Anyone can tell that in spite of what designers and make-up gurus have been pushing for, on European catwalks the trends have been different for this spring/summer season.

4. Ferretti p-e 2015

And quite frankly, Marsala doesn’t look much like summer and although white and pastel don’t suit everyone, they are undoubtfully summer days’ colors…

We may conclude that no matter how influential trend-setters may be on those who sell and those who buy, the final word on the success of failure of a trend is always of those who buy.

 

 

by Laura Mancini

 

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