“If you can not eat it, wear it!“, It seems to be the message, even not so secret, of “The Elegance of food. Tales about food and fashion“. After its debut last year at the Mercati di Traiano in Rome, where it received wide acclaim from critics and audiences, with 109,000 visitors, the exhibition arrives now in the United States. Created by Stefano Dominella and Bonizza Giordani Aragno, the exhibition has opened on June 23 in New York, at the popular Chelsea Market, having as testimonial the acclaimed Italian actor Raoul Bova.
Here is the news: The exhibition becomes a documentary film produced by Kimerafilm. The award winning production Company, after the success of “Don’t be bad“, decided to start this new project, inspired by this major exhibition on fashion and food. “The elegance of the food. Tales about food and fashion” is directed by Dario Carrarini, written by Matteo Alfonsi and Paolo Belletti and produced by Kimerafilm in partnership with West 46th films, that managed successfully the principal photography in New York. The film will be also shot in Italy and probably in Seul, which will be one of the next location of the exhibition. This is an experiment of the Italian excellence, that Kimerafilm tackles with enthusiasm, considering the potential of the film on an international level.
The 58 iconic creations can be admired until the 4th of July, on display at the Chelsea Market, the most famous and fashionable food place of the Big Apple. A must see is the Prive collection by Giorgio Armani, inspired by the bamboo plant, the Etro clothes that interpret the slogan “we are what we eat” and the historical archive of Salvatore Ferragamo shoes. Very attractive are also the creations by Gattinoni, Gucci, Antonio Marras, Emilio Pucci, Karl Lagerfeld, Alberta Ferretti, Moschino, Laura Biagiotti alongside those of emerging designers and young talent. All together to chart a creative path through the two aspects of most appreciated Made in Italy: fashion and food. “Even the food stimulates the creativity of great designers. Our Made in Italy can be inspired by everything – food and fashion are still making our Country famous all over the world”, explains Gattinoni CEO Stefano Dominella, also curator of the exhibition presented by ICE in collaboration with Unindustria. The goal is clear: to celebrate the Made in Italy through a visual journey inspired by the combination between fashion and food, including eco-sustainability and energy, waiting to see the film that will tell us about all this beauty.
By Livianna Bubbico
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