Silicon Valley is moving to Southern Italy. Apple announced the opening of the European iOS App Development center in Naples. At the feet of the Vesuvio volcano, 600 young Italian, European and Mediterranean programmers will train, swap ideas and exercise their creativity under the watchful eye of the Cupertino giant.
Tim Cook, Apple’s CEO, manifested the company’s interest in Italy during his visit at the Bocconi University in Milan last October: “Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success”. The figures for European sales of Apple confirm that. According to a study in the old continent Apple has created a total 1,46 million workplaces, 75 thousand of which in Italy. “This nation shows that excellence means doing the right thing, not to necessarily doing everything”, stressed Cook before his Bocconi audience, which resonates in the light of the many times the App Store home page has highlighted apps made in Italy. Apps are the biggest source of income for the company whose annual revenue for 2015 was over 20 billion Dollars. The Italian Government joins in the enthusiasm for the newly announced center. From Palazzo Chigi the strategic initiative was welcomed with the confident words: “Training an Apple programmer is like preparing a Ferrari mechanic. Hard to think they will struggle to find work”.
The iOS App Development Center of Naples will not only be a great opportunity for all of Southern Italy, but it may also mark the way for the Italian Digital Economy. The center will be a sort of University, with the public partnership of the Federico II University. The high technology one-year training course will allow all youth, not exclusively university graduates, to make the most of their creativity to program apps for iPhones and iPads, becoming official Apple developers.
At the end of the internship the students will be iOS experts, having the opportunity work for Apple or other app development companies, or to open their own. The former NATO base of Bagnoli may be renovated to host the center, meanwhile the Federico II University has offered the San Giovanni a Teduccio district in the former Cirio area which is already equipped with engineering labs. The training courses are scheduled to start after the Summer, or by the end of the year.
The center will be the very first one in Europe and the second one worldwide. One is operative in Brasil and a further one is being created in Indonesia.
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