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Ever more creative Italy

An Ernst & Young study has been presented at the Triennale of Milano on Italy’s Cultural and Creativity Industry 

infografica (1)Forty-seven billion Euro and almost one million jobs. These are some of the figures presented in the past few days at the Triennale of Milano in the study Italia Creativa (Creative Italy), the first study on the cultural and creative industry by EY, with the contribution of all the main associations, starting from Mibact and SIAE. The study’s main aim was to provide a wide, unprecedentedly deep outlook on the figures and potentials of an industry which is rarely viewed in its total extent.

Italia Creativa illustrates in detail some extremely relevant figures for the cultural and creativity industry. For the year 2014, the total value of the GNP was 47 billion Euro, that is 2,9 % of the National GNP. Even more indicative is the employment factor: shy of one million people employed in the sector. To add to the numbers, 41 % of those employed in the industry in Italy range between 15 and 39 years of age, versus a mere 37 % in all other sectors. These figures clearly suggest this industry invests a lot on people, with an outstanding presence of the intellectuals of the Country. The EY study measured the 11 main sectors of the cultural and creativity industry: architecture, performing arts, visual arts, cinema, books, music, publicity, newspapers and magazines, radio, television and home entertainment, video games.

The importance of the creative aspect of this industry makes copyright one key element in order to protect authors and publishers and their income for the use of their work: concerts on the radio and TV, theaters and ball rooms, cinemas, bars and all public places, but also on the internet and mobile phones.

“Italia Creativa shows just how the various sectors of the Italian cultural industry contribute to the economy in terms of jobs and sales. It is our duty – says the Ministry of Culture and Tourism Dario Franceschini – to do our best to favor each expression of this sector, providing the right market conditions, fighting piracy and counterfeit and granting the right wages to talented workers. This is the way to go for our Country’s future and for Italy to shine again in the light of our Art”.  “Italia Creativa is the heart and mind of the economy’s body of our Country. The cultural and creative sector – claims SIAE President Filippo Sugar – is full of start ups: each author or artist who means to dedicate their life to creativity is, in fact, a living start up. It has always been an industry of innovation, and innovation is the source of new thoughts and freedom”.

The study was carried out by over 19 associations, and more than 60 eminent people of the cultural and creative industry of our Country, who offered their testimonies, among whom: Ennio Morricone, Carlo Verdone, Rosario Fiorello, Monica Maggioni, Fedele Confalonieri, Fabio Fazio, Dacia Maraini, Paolo Conte, Mogol, Lillo e Greg, Erri De Luca, Lorenzo Suraci, Luigi De Laurentiis, Marco Mengoni, Giancarlo De Cataldo, Stefano Boeri, Walter Veltroni, Gianni Letta, Mario Cucinella, Domenico Procacci, Tilde Corsi, Ferruccio De Bortoli, Michelangelo Pistoletto, Beppe Severgnini and many more.

by Adele Magnelli

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